102312 The Urban Tracker (In Pasig): Elixir Over Stock Exchange Skyline

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As twilight overlooking the Ortigas skyline approaches, Mam Wilma, Direk & I were squeezing thoughts over the table, a fitting word or term unexpectedly hovers. It's indeed a nosebleed ... much more crystallizing to engage in interactive parsing with Crystal Plus marketing head Mam Wilma in 31st flr east Wing of Philippine Stock Exchange. This Crystal Plus campaign needs a careful approach for a more catchy but convincing tone - after all Crystal plus touches on aesthetic aspects .


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Crystal Plus, a fastrising company that capitalizes on wellness and beauty products, as evidenced on the success in launching of Elixir , a wonder Drink last July 28 for Leader's Dream Night at O-Bar Shangrila Hotel attended by celebrities like Troy Montero, Aubrey Miles, Paulo Conti, John Estrada to name a few luminaries. Phoemela Baranda hosted the event from unveiling to awarding.

Prior to Elixir, Crystal Plus has its gain of instant patronage on the Crystal Plus Beauty Essentials Skin products priding itself to be the first local venture to market beauty products applying stem cell therapy technology. Mam Wilma added that these products have passedthe  ASEAN Cosmetic Directives - meaning it is laboratory tested and proven safe for commercial use in all asian countries. Members who joined have attested to the effectivity and even earned from its workable business plan. The timely and innovative product also encouraged marketers to sign up a joint deal with Crystal Plus as far as Hong Kong, a sign it's gaining worldwide attention.

Our creative juices have flowed the past hour. The script is now ready for its initial editing after thorough review. The skyline view of Ortigas is now blanketed in darkness but the spark from nightlights keep us inspired and hopes crystallized in coming days.

Below is the final approved script and the final AVP to inspire more Crystal dreams.
Crystal Plus Script

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